Case Study : Transformative UX
An enterprise re-design project is critical to a company's future, reputation, and competitiveness, but the challenges are significant. To name just a few: Existing clients and end-users often resist change. Legacy systems and their limitations must be factored-in, and years of undocumented enhancements cause expensive delays and design changes due to unforeseen dependencies. Below are a couple of samples of successful re-design projects I lead. I look forward to discuss with you my contributions to these success stories.
Re-design: Audience Measurement and Media Planning System
- Dozens of report types, hundreds of data-sources, thousands global clients, tens-of-thousands active users world-wide
- Subscription based model - Customer frequency-of-use and satisfaction drive renewals and new sales
- Increase subscription-utilization by greatly simplifying report generation and other processesI
- Improved media buy decision-making with effective, engaging and easily customizable dashboard
- Surface patterns, trends and insights through extensive use of data visualization
- Strengthen the brand with sophisticated look & feel that replaces the dated, unattractive design of current-state
Re-design: Library Management System
- Enterprise grade, client-server environment
- Expert system with 11 modules, each focused on a specialized library department or role (circulation, cataloging, serials, etc.)
- Highly customizable to fit the needs of institutional customers worldwide
Customers and Users
Academic, Government, Research and Corporate Libraries
Local specific requirements and workflows
Institution type/size-dependent requirements and workflows
- Mushrooming maintenance, development and training costs due to customizations for specific customers.
Innovation stymied by a development tool (Borland)
Bloated user interface due to numerous customizations, inconsistency, duplication and confusing redundancy.
- Heuristic and structural analysis of current state
- Site visits and partnerships with customers to understand needs and constraints
- Formed a dedicated advisory group made of customer representatives. Regular face to face and online meetings to facilitate core understandings and collaboration approach
- Concept development for generalized framework based on design principles
- Constant discussions with internal stakeholders: Leadership, sales, development, implementation, training and customer support to understand the business, the pinpoints and the competition.
- Influenced the rewrite of the entire product using Microsoft instead of Borland
- Rapid iterative design and validation of concept, high level and detailed design
8 months into the redesign process, Harvard University signed a contract
Adoption by many of the most prestigious organizations in the world followed
The integrated framework afforded a cut from 11 modules to 4, dramatically reducing new development, maintenance, and cost of ownership - Boost profitability.
The entire process took about 3.5 years, and I was fortunate to see it through from inception to release