Inventing the Wheel

Often in strategy meetings, someone will say something like: "well, there is no need to reinvent the wheel"And the wheel will not get reinvented.

But the wheel is reinvented all the time, and for good reasons.Consider the wheels in your life: In your car, train, airplain, bikes, rollerblades, elevators, shopping cart, Blackberry, iPod...They all share the 'wheel' attribute - circular objects that spin to afford action.

But the context of use requires innovation and consideration of the object's other properties, such as materials, size, degree of freedom, etc.So reinventing the wheel does make sense sometimes, because you don't want your airline to be equipped with Flintstone’s era tires...